Meet our Faculty

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Frank DiPace, RN, BSN, is a twenty-four year veteran of sales and marketing in the hospice industry. He is a national expert who has successfully executed sales and marketing strategies and business development initiatives that assist hospices to achieve exceptional admission and census growth.

He has held various hospice leadership positions including Director of Market Development, National Marketing and Admissions Manager and VP of Sales/Admissions for one of the largest non-profit hospices in the US. As VP of Sales/Admissions, Frank was responsible for the implementation of sales and marketing strategies that resulted in a census growth of over 200%. Frank has hired, trained, coached and mentored over 2,000 hospice sales and marketing liaisons and over 200 hospice executives, who are responsible for cultivating census and admission growth.

As a national consultant, Frank has worked with over 50 non-profit and for-profit hospices of all sizes from start-ups to those with thousands of patients, in both rural and large metropolitan areas. He has shared his professional expertise as a guest speaker at many national, regional, and local hospice events. Frank offers sales and marketing strategic planning and training enabling hospices to compete and prosper in a competitive environment while still being true to their mission and values.

judyglassesweb2Judy Rybka, RN, BSN, M.Ed, is a dynamic, results-oriented end-of-life care expert with a proven record of developing and implementing sales education and business strategies that directly impact growth. She is a creative thinker with 25 years of hospice experience including direct hands-on experience in interviewing, hiring, coaching, and training liaisons and managers and developing and implementing product/services which optimize brand recognition and improve access to care and increase revenue. She is an effective leader and team builder with operations, marketing and sales, start-up and training experience.

Judy has held several leadership positions including National Director of Sales, VP of Product Development and VP of Market Development. Judy received her BSN from the University of North Carolina at Chapel Hill as well as MEd in adult education from North Carolina State University. Her skills and knowledge as well as Hospice University’s vast resources will improve access to your services and position your hospice as a leader in your community resulting in appropriate census growth.

Katrina Agnew, BS,  is a motivated hospice professional who has over 20 years experience in healthcare, 17 of which are in the hospice industry. She has been successful as a liaison calling on customers, and as a director in the areas of admissions, sales and marketing, development and operations. Having worked for hospices in Washington, D.C., Northern Virginia, St. Louis, and Indianapolis, she is currently an Executive Director in Chicago for one of the largest hospices in the United States.

Katrina has her bachelor's of business administration from Robert Morris University and is a Fellow of Public Health at the University of Illinois at Chicago through MARPHLI. She is currently pursuing her master's of healthcare administration through the Morris Graduate School of Management in Chicago. Katrina is a board member of the Illinois Hospice and Palliative Care Organization as well as the CRG Executive Forum.

Cheryl Hamilton, MBA, CHA, has 20 years of expertise in hospice and healthcare operations, business development, sales and marketing, and new program development.  Before joining the Hospice University team, Cheryl held executive level leadership positions, including Executive Director of one of the largest hospices in the nation and corporate Vice President of Business Development for a post acute health care system.  Cheryl has a history of successful revenue development, both in expanding market share and identifying new revenue streams through new business development.

Cheryl has developed and trained sales directors and sales teams in for-profit and not-for-profit healthcare organizations resulting in substantial increases in market share and net patient revenue.  Her expertise in new business development and implementation includes market strategy, obtaining legislation, preparing and presenting feasibility, developing multi-county provider networks and overseeing implementation of the Program of All-Inclusive Care for the Elderly (PACE) and State Medicaid Waiver programs. Cheryl has managed multiple capitated care programs in start-up and mature environments, while strategically leading market expansion and new business development.

Cheryl holds a Bachelors in Psychology and a Masters in Business Administration with a focus in Health Services Management.  In 2012, she was recognized as a finalist for the Business Journal's Health Care Hero of the Year award

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